There is one all-powerful fundamental writing principle that is the only guide you need in creating compelling copy for readers to devour. 

What is that writing principle? 

It’s being employed right here in this article, and you don’t even know it yet. 

Now your mind is racing. “What am I not seeing?” 

It’s right there in front of you. 

Is the secret to keep the reader in suspense? No. 

Is the secret to use short sentences? No. 

Is the secret to use straightforward language so as to not confuse the reader? No. 

The secret to writing compelling copy is:

In one line, entice the reader to read another line. 

In the next line, again entice the reader to read another. 

And so on, until you’ve willfully ushered them through your piece, whether it’s a blog post, an article, an essay, a novel, or an advertisement.