As we are all running about like crazy during this “season of giving,” one important piece of your marketing plan next year should be exactly that – giving.
Gary Vaynerchuk is the founder of Wine Library and VaynerMedia, both multi-million dollar businesses. He is also a best-selling author. This interview with him is super fun and ridiculously insightful: http://bit.ly/1Ppa9lB.
- His book Jab, Jab, Jab, Right Hook uses boxing as a metaphor for how businesses should be marketing today. It’s another way of saying, “Give, give give. Then ask.”
- Too many businesses focus on their “right hook” – their sale/offer/call-to-action. This constant noise makes the consumer duck out of the way.
- Not enough companies focus on their “jab” – giving something small away for free. An instructional video. A useful tip. A piece of thought leadership. For every right hook you toss out there, you should be offering three jabs.
- All social media platforms are different. And the reason an individual joins a particular social platform is different. So why are you posting the same things on Facebook that you are on Twitter and Pinterest?
- “The DJing of content”: http://bit.ly/1Sv1ITz. These tips are LEGIT shortcuts on how to make your content creation efforts go the extra mile on Facebook (quote cards), Pinterest (infographics), Twitter (wait for alignment with trending topic), and Tumblr (animated GIFs).
Want to learn more about digital trends going into 2016? This is a short and article with seven strategies you should be thinking about, including storytelling, micro targeting, and humanization: http://bit.ly/21pLuRH.