Searches For “Businesses Near Me” Are on the Rise

Have you ever used your smartphone…

  • In line while waiting to check out at the grocery store?
  • On the couch while watching TV with a significant other?
  • Under the table at a meeting for a quick glance at a text or an email?

You have. Admit it. These moments, when we turn to our smartphones because we need something now, are called “micro-moments,” and they are a part of the new reality of consumer behavior. Google is studying these micro-moments. Closely.

This article from Google, http://bit.ly/1awkCsD, focuses on the “I-Want-To-Go Moments” we all experience. Have you ever done a search for “restaurants near me” or “closest salon?” These types of local searches are on the rise. Check out some snippets from the study.

  • “Near me” searches have increased 34x since 2011!
  • 80% of “near me” searches come from mobile (Q4 2014)
  • 50% of consumers who conduct a local search on their smartphone visit a store within a day
  • Most of these “near me” searches are generic terms like “hotels near me” rather than “Hiltons near me”

These types of searches aren’t limited to retail, either. It’s a growing trend for people to search for “jobs near me” or “remodelers near me.” These tiny moments are happening right out of consumers’ pockets every day, and some businesses are winning in these moments. Is yours?

Published by

kevincarlow

Advertising Consultant at KARE-11 in Minneapolis, MN.