Everyone knows mobile is not only the future, it’s right here and now, as over half of all website traffic on the internet is from a mobile device. Despite this, mobile is still in its infancy in some ways, as mobile sites lag behind desktop sites in crucial metrics such as average time on site, pages […]Read more "Nearly Half of Your Customers Leave Your Website After Three Seconds"
On June 29, 2016 the USA Today reported “Facebook is tweaking its algorithm to show you more of your friends’ posts rather than posts from publishers.” Link: usatoday.com/story/tech/news/2016/06/29/facebook-limit-posts-pages-news-feed/86512200 First, let’s take a moment to review Facebook’s current algorithm, which looks something like this: What this new update suggests is that the “C” part of this equation […]Read more "Facebook Now Ranks Friends Higher Than Businesses"
In September of 2013, Google AdWords made a leap toward transparency by including a yellow “Ad” indicator in the search engine results that were paid ads. Since that time, we have all grown accustomed to this new look on Google as we scroll down past the ads (most times) in our latest search for schools, […]Read more "Google Goes from Gold to Green"
Platitudes are words or phrases that have become so commonplace they lack any significance, meaning, or power. These are some of the trending platitudes in today’s marketplace. Robust – unless you are discussing the blend of coffee you just purchased from Caribou, no one knows what you mean by your “robust idea to gain market […]Read more "Platitudes Won’t Change Their Attitude"
Most businesses today understand the need for content marketing. Running a company blog is one of the easiest ways to get your message out to the world and boost your SEO. Many companies outsource this function to a third party in order to focus on their core competencies. Whether you have outside help for your […]Read more "Five Easy Ways to Improve Your Company Blog"
Google rolled out a global update today removing the right-side paid search ads for most search queries. The update: Removes ads from the right side of the Search Engine Result Page (SERP) Adds a 4th ad to the top of the SERP for “highly commercial queries.” Effects searches on desktop only. Mobile searches have never […]Read more "Google’s Biggest Update in 2016"
As we are all running about like crazy during this “season of giving,” one important piece of your marketing plan next year should be exactly that – giving. Gary Vaynerchuk is the founder of Wine Library and VaynerMedia, both multi-million dollar businesses. He is also a best-selling author. This interview with him is super fun […]Read more "Are You Jabbing Enough?"