Facebook Now Ranks Friends Higher Than Businesses

On June 29, 2016 the USA Today reported “Facebook is tweaking its algorithm to show you more of your friends’ posts rather than posts from publishers.” Link: usatoday.com/story/tech/news/2016/06/29/facebook-limit-posts-pages-news-feed/86512200 First, let’s take a moment to review Facebook’s current algorithm, which looks something like this: What this new update suggests is that the “C” part of this equation […]

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Google Goes from Gold to Green

In September of 2013, Google AdWords made a leap toward transparency by including a yellow “Ad” indicator in the search engine results that were paid ads. Since that time, we have all grown accustomed to this new look on Google as we scroll down past the ads (most times) in our latest search for schools, […]

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Google’s Biggest Update in 2016

Google rolled out a global update today removing the right-side paid search ads for most search queries. The update: Removes ads from the right side of the Search Engine Result Page (SERP) Adds a 4th ad to the top of the SERP for “highly commercial queries.” Effects searches on desktop only. Mobile searches have never […]

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Are You Jabbing Enough?

As we are all running about like crazy during this “season of giving,” one important piece of your marketing plan next year should be exactly that – giving. Gary Vaynerchuk is the founder of Wine Library and VaynerMedia, both multi-million dollar businesses. He is also a best-selling author. This interview with him is super fun […]

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